“For us, digital interaction with customers is essential. We want to go beyond meeting their needs, exceeding expectations. Therefore, the predictive personalization of communication is one of the most important streams of the development of our brand, and the Reinforcement Learning tool provides us with valuable insights we need. We highly appreciate the results of the project and do not plan to stop there. In the near future, our customers will find many more unique offers that will be based on a deep understanding of their needs and wishes”, Head of Loyalty Programs.