WHAT
IS THE VALUE
OF SAYING NOTHING?

Drive relevancy with Journey Analytics by understanding effectiveness, and when to touch each individual.

WHAT
IS THE VALUE
OF SAYING NOTHING?

Drive relevancy with Journey Analytics by understanding effectiveness, and when to touch each individual.

New marketing technology and overlapping channels and priorities have made marketing more complex than ever. Traditional “first touch / last touch” attribution and manual journey prioritization no longer scale to meet today’s demands.
What is
Journey Analytics?
Scaling Marketing Complexity with Journey Analytics
Next Best Journey
Channel & Offer Attribution
Personalized Frequency
Contact Optimization
Journey Analytics is a set of strategies and accelerators that use the latest analytics technology to scale
and orchestrate marketing complexity.

Learn more about Journey Analytics
Next Best Journey
A $30B retailer with 60M customers successfully implemented a Marketing Journey tool. As adoption matured, the number of competing and overlapping journeys increased rapidly. It quickly became challenging to prioritize and optimize journeys,
so they turned to 10 previously implemented segmentation and recommender models to help. Even with the help of existing models, 6 weeks or more were needed to launch new campaigns, which required
an unsustainable level of technical effort to coordinate cascading tests and pilots.

Learn more about Journey Analytics
The Challenge:
Channel Attribution
A 50M online retailer experienced a sudden increased competition due to changing consumer behavior during the Covid-19 pandemic. They were forced to spend more on acquisition, while the cost of acquisition was rapidly increasing. A simple “last click” attribution model was used to determine their most effective channels, but they were looking to improve their performance, without increasing budget.



Overall acquisition cost was reduced by 13% by implementing a channel attribution model. After one month, the model helped identify which of the retailer’s 25 channels were providing incremental acquisition uplift. The client had the confidence to discontinue 10 of their acquisition channels, which reduced direct acquisition costs, and lowered the administrative burden.

Learn more about Journey Analytics
The Challenge:
How T1A Journey Analytics Helped:
Channel Attribution
The Challenge:

A 50M online retailer experienced a sudden increased competition due to changing consumer behavior during the Covid-19 pandemic. They were forced to spend more on acquisition, while the cost of acquisition was rapidly increasing. A simple “last click” attribution model was used to determine their most effective channels, but they were looking to improve their performance, without increasing budget.

How T1A Journey Analytics Helped:

Overall acquisition cost was reduced by 13% by implementing a channel attribution model. After one month, the model helped identify which of the retailer’s 25 channels were providing incremental acquisition uplift. The client had the confidence to discontinue 10 of their acquisition channels, which reduced direct acquisition costs, and lowered the administrative burden.
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