Are you curious about how Salesforce has integrated ChatGPT, a cutting-edge AI tool developed by OpenAI, to improve customer experience and streamline business processes? Let’s have a quick look at how Salesforce has been transformed through the use of AI models including ChatGPT, and learn how these integrations provide a unique advantage in terms of AI-driven customer service.
Einstein GPT - the world’s first generative AI for CRM
Recently, Salesforce launched Einstein GPT - the world's pioneer generative AI CRM technology. This innovation allows the delivery of AI-generated content at a large scale, catering to various interactions in sales, service, marketing, commerce, and IT interaction.
Einstein GPT is open and adaptable, supporting public and private AI models that are specifically designed for CRM and trained using reliable and real-time data. Additionally, Einstein GPT will integrate with OpenAI, providing Salesforce customers with out-of-the-box generative AI features.
With the use of generative AI, Einstein GPT enables the creation of customized content for all Salesforce clouds, resulting in increased productivity for employees and enhanced customer experiences. So, for example, Einstein GPT is able to devise customized content to enhance the response rates of marketing campaigns, produce tailored emails that salespeople can utilize to correspond with customers, generate specific answers for customer service professionals to promptly address customer inquiries, and even automatically generate code for developers.
Visit Salesforce website to learn details.
ChatGPT App for Slack
The OpenAI-designed app, which operates on the Slack platform, incorporates ChatGPT's advanced AI technology to provide immediate conversation summaries, research tools, and writing support within Slack. This integration aims to boost productivity for countless businesses worldwide by empowering customers with the information they need to move work forward faster - as the new app combines knowledge found in Slack with the intelligence of ChatGPT. Thinking on how it compares to other tools with similar functionality on the market? This is something we are looking into so stay tuned.
Read the full announcement here.
Einstein GPT for Commerce Cloud
The upcoming Einstein GPT for Commerce Cloud (a platform for unifying the way businesses engage with customers over any channel or device) solution from Salesforce will merge their in-house AI models, public generative AI technology, and real-time data from Salesforce Data Cloud (Genie - which effectively integrates and harmonizes all customer data for a company) - to allow customers to personalize and automate their Commerce Cloud recommendations with greater ease. This allows businesses to adapt the delivered content to changing customer information and needs and design tailored promotional offers.
Find more details on this here.
Looking forward to new Salesforce announcements regarding AI-driven service, will keep you updated!
