6 February, Germany - T1A, a leading Business Intelligence and Big Data company, has partnered with Raiffeisen Bank International AG to introduce a groundbreaking customer acquisition initiative powered by Salesforce Marketing Cloud.
In a strategic move to expand its customer base and amplify brand loyalty, Raiffeisen Bank International enlisted the expertise of T1A to spearhead the implementation of a Salesforce Marketing Cloud-based "Member Gets Member" (MGM) program. Launched successfully in 2023 for Raiffeisen Bank Bosnia, the MGM program leverages the potency of word-of-mouth marketing and personal recommendations to drive new customer acquisitions.
T1A's adept team meticulously engineered an automated end-to-end customer acquisition process, seamlessly integrated with Salesforce Marketing Cloud. With a keen focus on delivering personalized experiences, the program aims to foster customer satisfaction, recognizing the pivotal role contented customers play in advocating for the brand and stimulating organic growth.
Beyond revolutionizing customer acquisition, the deployed solution furnishes Raiffeisen Bank International with invaluable insights into the performance of their MGM referral program. This robust functionality empowers the bank to meticulously track essential business metrics, facilitating data-driven decision-making and optimization endeavors.
Ahmed Abosena, Customer Growth Leader of Raiffeisen Bank International, remarked, "It's no secret that word of mouth is a powerful tool to acquire new customers, especially when the customer experience is automated and digital. Collaborating with T1A, we aim to integrate recommendations seamlessly into our banking systems, thereby enhancing customer satisfaction and overall business performance."
Nikolay Odnokurtsev, Director of CLM Practice at T1A, added, "The MGM program perfectly aligns with Raiffeisen Bank's vision to broaden its customer base and bolster brand loyalty. Leveraging the capabilities of Salesforce Marketing Cloud, our team delivered a flexible and user-friendly customer acquisition tool within an impressively short timeframe. It has been a pleasure collaborating with the RBI team, and we anticipate continuing to achieve remarkable results together."
For further information or media inquiries, please contact:
