Recently, Databricks hosted its first Central Partner Sales Masterclass in Munich, bringing together key partners to discuss refining collaboration, structuring sales processes, and strengthening Databricks’ market positioning.

The session, led by Jim O’Connor, SVP of Global Sales at Databricks, focused on the expanding influence of partners within the ecosystem. It explored how Databricks is shaping its co-selling strategy, the frameworks designed to streamline sales efforts, and the methodologies guiding its market positioning.

A few key insights from our Artem Belyasov: “Over the past year, the partner landscape in the DACH region has evolved significantly. The ecosystem has grown, with nearly all of the Big4 and other major players becoming active participants. With this growth, co-selling is no longer just an idea — it’s a structured, strategic process. Joint sales plans with partners are now clearer, making collaboration more predictable and scalable”.

Another key shift is in how Databricks is positioning itself in the market. The company is fine-tuning its messaging and go-to-market strategy, and for the first time, this is happening in close collaboration with partners. It’s not just about the technology anymore — it’s about crafting a unified narrative that truly connects with customers.

With the continued evolution of Databricks’ partner network and the opportunities ahead for all involved, exciting times await!